Entertainment
Agrobar
The down-to-earth agro bar: draft beer, bar food and live music. 51 units in 10 states.
For: local entrepreneurs or investors with a connection to agribusiness.
About R$ 650kFranchise innovation hub · since 2014
Franchising isn't luck.
It's a method.
Fancore creates, tests and scales bold brands with a startup mindset and both feet in the real economy.
Good businesses aren't born ready. They're born tested.
What we refuse to accept
The market is full of big promises and small delivery. Fancore exists to fight amateurism. We work like a startup in the real economy: test fast, learn fast and scale fast, with method.
Boldness with safety
We take the testing. You get what's already proven.
“Test fast” and “bold brands” happen inside Fancore, with our money and our operation. By the time a brand reaches a franchisee, the experiment phase is over.
Before · at Fancore
Lab
- Hypotheses tested in our own unit, with our own capital
- About 12 months measuring revenue, margin and payback
- Whatever doesn't pay off is fixed or shut down here
- The experiment risk is Fancore's
After · in your franchise
Proven operation
- A model backed by real numbers from running units
- Manuals, product specs and approved suppliers
- Training for your team before opening
- Ongoing support from people who ran the same brand
Fancore in numbers
R$350million
in revenue earned by Fancore brand franchisees
- +70
- units
- 17
- brands tested
- 12
- years in operation
- 51
- Agrobar units in 30 months
Sources: Exame, Apr 25, 2026; Agrobar, Sep 2026.
Find your brand
Bold brands, one method.
How much do you want to invest?
Wellness
Estica
Brazil's first assisted stretching studio. 30-minute sessions with professionals.
For: physiotherapists, fitness professionals or wellness investors.
A partir de R$ 240 milArtificial intelligence
Six Labs
Digital employees that sell, serve customers and automate processes for companies.
For: sales-minded people who want to enter AI with little capital.
Low-investment franchiseEntertainment
Folks Pub
The brand that started Fancore in 2014. The country-music pub inspired by British public houses.
For: investors with more capital and a love for sertanejo.
From R$ 2.2MEntertainment
One Grid
Private club of professional Formula simulators for members, companies and events.
For: high-income investors and motorsport enthusiasts.
Equity membership clubComing soon
The next brand is already in the lab.
A new operation is being tested in a company-owned unit. Once it's validated, it goes here.
Stay tunedApproximate investments, including build-out and working capital. Official figures are in each brand's franchise disclosure document.
The Fancore method
First we operate. Then we franchise.
Every brand spends about 12 months in a company-owned unit before it reaches a franchisee. What isn't proven doesn't get franchised.
- CreateA consumer thesis becomes a brand, a location and a pilot operation, funded by Fancore.
- ValidateRevenue, margin, acquisition cost and payback measured in the company-owned unit.
- Gain tractionManuals, suppliers, training and marketing ready for the first franchises.
- ScaleValidated expansion channels, franchisee support and proprietary management technology.
Support in practice
What changes in your odds when Fancore is with you.
Opening a business alone means learning everything by mistake. With Fancore, every step has been done before in our own units, and the holding's people are with you.
On your ownWith Fancore
LocationChosen by gut feeling and rentCity and site analyzed with data from running units
OpeningBuild-out and purchasing mistakes paid out of pocketStandard design, approved suppliers and a monitored schedule
CustomersUnknown brand, starting from zeroA brand with an audience, network campaigns and a planned opening
ManagementYour own spreadsheet, no benchmarkKPIs benchmarked against the network and a results routine
CrisisYou solve it aloneField consulting and franchisees who have been through the same
What you get
Six steps, never alone.
- 01Site selection
- 02Setup
- 03Training
- 04Marketing
- 05Management
- 06When it gets tough
01
Site selection
- City and audience study
- Site evaluation
- Territorial exclusivity where the brand offers it
02
Setup
- Standard architectural design
- Build-out oversight
- Approved suppliers and opening
03
Training
- Management training for the franchisee
- Team training in operations
- Manuals and product specs
04
Marketing
- Network and local campaigns
- Content and social media
- PR
05
Management
- KPIs benchmarked against the network
- Results routine with the brand team
- Proprietary management technology
06
When it gets tough
- Field consulting
- Action plan with the franchisor
- Franchisee community
Structure
Headquarters in Londrina, dedicated teams for each brand.
Expansion, marketing, operations and technology work under one roof and serve more than 70 units today.
2028 goal
1,000 units. Support grows first.
Ambition only convinces with delivery capacity. That's why structure comes ahead of sales.
- A team per brandEach brand has its own expansion, setup and support team.
- Expansion at setup paceNew units come in at the pace the team can support.
- Process before scaleManuals, training and technology ready before opening new markets.
- Franchisees who train franchiseesThe network community, as at Conexão Fancore, shares what already works.
Those who already decided
Franchisees share how they decided.
“You changed my life and my family’s. It used to be about helping people drink and have fun. Now it’s about helping people prosper.”
Azeitona Multi-unit franchise partner, Agrobar and Folks · Foz do Iguaçu
“I was talking to six other franchises. The one that showed the most clarity about support, which is what I needed most, was Estica.”
Olímpio Estica franchisee · Goiânia
“I came from another industry with no entertainment experience. I learned operations, sales and marketing from them.”
Francis Folks Pub franchisee · Florianópolis
“I started from scratch in Folks operations. Twelve years later I'm a partner and have several units with Agrobar.”
Rodrigo Brianese Folks Pub and Agrobar
“We treat the brand as our own and defend it as our own. It's a long-term brand.”
Zé Paulo Folks Pub · Ribeirão Preto
Case study
Agrobar: from 4 to 51 units in 30 months.
Born in Londrina, inspired by Folks Pub: the down-to-earth agro bar in a market dominated by beer-brand bars.
A company-owned unit running before the first franchise was sold. Whatever didn't pay off was cut fast, no attachment.
Ana Castela's Agroplay becomes a Fancore partner. Luan Pereira joins as the brand's agro-partner.
51 units in 10 states, with the same method later applied to Estica and Six Labs.
Test without fear of failing. Fix it before spending more.
Where we are
Present in Brazil and Paraguay.
More than 70 Fancore brand units in 10 Brazilian states and in Paraguay. The goal is 1,000 units by 2028.
- Cities with units
- Countries with operations: Brazil and Paraguay
Franchisee event · September 27–29, 2026
Conexão Fancore
Once a year, franchisees from every brand meet the holding team. Three days to share numbers, hear from operators and align the next expansion cycle.
Welcome at headquarters
Welcome at the Fancore office, with registration, kits and brand experiences, including Estica sessions.
Immersion
A hall dressed in the holding's identity, a brand lounge and a space for beverage partners.
Marcas de Impacto Talks
A stage with industry guests and the founders, talking brand, management and scale to an audience of franchisees.
Drag to see more photos
A franchisee isn't a brand's customer. They're a partner in a method.
Founders
It started with a pub in Londrina. Today they build brands.
JP Albuquerque
Co-founderLeads the expansion vision and the holding's thesis: test fast, validate with numbers and scale what works.
Pedro Elero
Co-founderBuilder of popular Brazilian brands, from the Folks Pub concept to Agrobar's positioning.
On video
The founders on podcasts.
▶ YouTubeFancore Group: the secret behind Agrobar and Folks Pub (in Portuguese)
▶ YouTubeHow to scale your business with franchising without going broke (in Portuguese)
▶ YouTubeA R$ 350 million franchise empire, with Pedro Elero
▶ YouTubePedro Elero and JP Albuquerque (Fancore Group)
▶ YouTubeFranchise Venture Builder and predictable franchise growth
▶ YouTubeBuilding offline brands online, with Pedro Elero
▶ YouTubePedro Elero and JP Albuquerque, Fancore Group
▶ YouTubeGolf, financial markets and franchising with JP and Pedro
▶ YouTubeWhat drives Fancore Group, with JP Albuquerque and Pedro Elero
▶ YouTubeCountry-music franchises: the secret of Fancore's success
▶ YouTubeThe story of the Fancore Group holding
▶ YouTubeJP Albuquerque (Fancore Group)
▶ YouTubeBuilding brands and franchises with JP Albuquerque
▶ YouTubeDelighting customers in nightlife entertainment, with JP and Pedro
Press
What the press has written.
Exame · 2026They started with a country-music pub in Londrina. Now they lead a “franchise lab” (in Portuguese)
Exame · 2024Ana Castela's Agroplay buys a stake in country-music bar chains (in Portuguese)
ExameFolks Pub, the “Disney” of sertanejo (in Portuguese)
ExameEntrepreneur earns millions with sertanejo and franchising (in Portuguese)
PEGN · g1 · 2021Young people's interest in franchising doubled last year, says ABF (in Portuguese)
Frequently asked questions
Straight answers.
What is Fancore Group?
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Fancore Group is a franchise hub from Londrina, Brazil, founded in 2014 by Pedro Elero and JP Albuquerque. It creates brands, tests each one in a company-owned unit and only then turns the model into a franchise. Its brands are Estica, Six Labs, One Grid, Agrobar and Folks Pub.
What is a Franchise Venture Builder?
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It is a company that builds businesses from scratch in order to franchise them. Instead of selling franchises of a ready-made model, it forms the hypothesis, runs the first unit, measures the numbers and only expands what has been proven. Fancore has used this model since 2019.
How does Fancore validate a business before franchising it?
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Each brand spends about 12 months in a company-owned unit before it is offered to franchisees. During that time Fancore measures revenue, margin, customer acquisition cost and payback period, and documents the operation in manuals. What isn't proven doesn't get franchised.
How much does it cost to open a Fancore franchise?
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It depends on the brand. Total investment ranges from about R$ 240k for an Estica studio to about R$ 650k for an Agrobar, including build-out and working capital, and about R$ 2.2 million for a Folks Pub. Current figures are in each brand's franchise disclosure document.
Does Fancore only work with bars?
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No. Fancore was born with Folks Pub, but today it operates in wellness (Estica, assisted stretching), technology (Six Labs, artificial intelligence for companies) and entertainment (One Grid, racing simulators; Agrobar and Folks Pub, bars with live music).
What is Conexão Fancore?
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It is the annual gathering of Fancore brand franchisees. The 2026 edition took place September 27–29, with a welcome at headquarters, themed spaces and the Marcas de Impacto Talks stage, featuring talks on management, brand and expansion.
Become a franchisee
Choose your franchise.
Discover the Fancore methodBecome a franchisee